Content still reigns as the king in the world of Search Engine
Optimization. Some websites get on top of SERPs because of high-powered
link building campaigns, but when you talk about visitor loyalty and
traffic retention (and yes, public consumption), it will always require
that good ol’ optimized content
- Readers first, then keywords. In the pr
evious
years, SEOs follow this trend: “keywords first, then content”. Now that
Google has become more sophisticated, and integrated more complex
numerical linguistic methods into its algorithm, webmasters found out
that it's not just the keywords that matter, but the related terms that
revolve around your content. That means you can’t just repeat the word,
“cheap cars for sale” twenty times in your paragraphs. It needs more
substance (and related words) than that. It’s almost like writing for
your readers alone, and not the search engines. But of course, it’ll be
Google and the others who will determine your rankings.
- Diversify Anchor Text
Links As Aaron Wall pointed out, there needs to be some variations in
the text when one creates those blue-highlighted anchor text links.
The links on a page are what the search engine spiders follow in
determining your website structure. Most likely, the text used in the
links are being considered in figuring out what a page is all about. You
may also set some keyphrases in bold letters. That tells the spiders
which terms you’re trying to emphasize, just don’t overdo it.
- Take note of word count
Although it’s been a classic rule that “readers online do not read”, it
simply doesn’t mean that one has to deprive the online users of good,
meaty content. Stick to at least 250 words a page. SEOs know that
writing down for an appropriate length of text means being more able to
include more related terms for the target keywords.
- Social Bookmarking If
the content is real good (i.e. controversial, substantial,
significant to a great part of the crowd), then it’s best to diggit,
make people reddit, and tag people at delicious. News items are great at
Netscape.com. How to’s and tips are perfect in wikiHow.
- Social Networking Share
your blog announcements, latest promos, or any significant tidbit of a
fact at your bulletin and Group posts at MySpace, and any other social
networks you find helpful in bringing traffic to your site. Just a
tip: Make it short and sweet in your bulletin posts since a bulletinis
supposed to be quick.
- Content Submissions Good
quality traffic from reputable websites like ezinearticles, goarticles,
and isnare will help out in traffic and visibility. It might hurt
your rankings though, because these sites are deemed “authorities” or of
great value by Google.
- Blogging does a good job at sharing and syndicating content.
If you have a website, and a separate blog (checkout: Link Building
with your Blog), it’ll ease out the load in gaining visitors.
Tips
- A SEO-friendly content is no longer the restrictive,
robotical-sounding content it used to be. Search engines, in their aim
to continuously refine search are catering more to the online readers,
the social aspect of the World Wide Web. Content comes out to be more
human-centered, and ready for consumption.
- Usage of JavaScript, Flash. Search engines are not always can
correctly process links on JavaScript, therefore it is desirable to use
them as less as possible. The elements of a site executed on Flash, are
not indexed by many search systems. If internal links of the project are
made in Flash, the majority of search systems will not find these
pages. Each time when there is a new page on a site, it becomes to the
known search engine only when it will be found by the robot of the
search engine. If the page is located in the heart of a site, it can
occur very much at a distant day. Sitemap placing frequently solves a
problem of indexation and site reindexation.
- Dynamical pages are indexed not good or even not indexed by search
systems. Try to avoid dynamical writing of site pages.
Source:
www.wikihow.com
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