Visually appealing, informative real estate business web site: check. Blogging and social media participation driving traffic to the site: check. Web site optimized for search engines, including backlinks: what the heck are backlinks?!
If this scenario seems familiar, you are not alone. Many real estate agents and brokers are working diligently to keep their web sites relevant to their local markets. This includes investment in professional site design and search engine optimization (SEO) services, and consistent knowledge-sharing via social media accounts and blog entries.
However, a valuable - and often overlooked - method for increasing a web site's rank in online search results is backlinking. A backlink is simply another web site that links to your site. They are used by search engines to rank site popularity and credibility. So, the more backlinks a site has from other trustworthy sites, the higher its position on a list of organic (non-paid) search results. Find out how many backlinks your site currently has by visiting www.backlinkcheck.com.
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